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- <text id=91TT2590>
- <title>
- Nov. 18, 1991: Why the Smiles are Gone
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- Nov. 18, 1991 California:The Endangered Dream
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- ISSUES, Page 49
- CALIFORNIA
- Viewpoint: Why the Smiles Are Gone
- </hdr><body>
- <p>By Frank McCulloch
- </p>
- <p> [Frank McCulloch has been a California newsman for 50 years.]
- </p>
- <p> It was just after 7 o'clock on a foggy May morning in
- 1941 when I arrived in San Francisco. I walked up Market Street,
- determined to prove this small-town boy was ready for his first
- newspaper job at the Daily News, and it struck me that a
- remarkable number of smartly dressed pedestrians smiled as I
- passed.
- </p>
- <p> In the half-century since, the Daily News, the smartly
- dressed pedestrians and the smiles have all vanished from San
- Francisco.
- </p>
- <p> Measure it where you will, nothing in California is as it
- was. There is a simple reason for the cosmic changes: 30 or 40
- million people were never intended to live in this largely arid
- land. The trend lines from this population explosion need be
- extended only a little to bring the consequences into view.
- Fewer and fewer resources divided among more and more people can
- yield only less and less. But that will not deter the 4 million
- people forecast to arrive in the next decade from claiming a
- share of the dream.
- </p>
- <p> Early this year, my wife and I carved out our own little
- piece of the dream when we moved to Sonoma, 40 miles northeast
- of San Francisco in the Northern California wine country. The
- countryside around us is filled with dairy farms and sheep
- ranches and orchards and vineyards. We keep telling ourselves
- that the pace is slower here--although I yearn for the day
- when I glance in the rearview mirror and find no tailgater
- there.
- </p>
- <p> New homes spring up almost daily on virgin hillsides.
- Oak-studded pastures give way to vineyards, which are preferable
- to shopping centers but invariably bring with them an ailment
- called wine snobbery. Its first symptom is an infusion into the
- vocabulary of French words having to do with the color, taste
- and price of wine. This disease has spread to the Sonoma County
- seat of Santa Rosa. It was a farm town itself not all that long
- ago, but as Gaye Le Baron, a columnist for the Santa Rosa Press
- Democrat recently reported, that gets harder and harder to
- remember.
- </p>
- <p> Le Baron recently wrote about a classified ad that had
- been phoned to her paper by a woman offering what sounded like
- "well-aged Caumeneur" for sale. It was a wine the ad taker had
- never heard of, but that's something that happens to many of us
- Sonomans almost every day. The ad taker asked the lady to spell
- it.
- </p>
- <p> "You know," she said impatiently, "c-o-w m-a-n-u-r-e."
- </p>
- <p> It is good, especially in these turbulent times, to be
- reminded of our roots.
- </p>
-
- </body></article>
- </text>
-
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